| 000 -LEADER |
|---|
| fixed length control field |
nam a22 7a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
ZW-Mutare MSUAS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190625091502.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
180110b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9789332518278 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
MSUAS |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
KOTLER, Philip |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Marketing for hospitality and tourism |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Sixth |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New Delhi |
| Name of publisher, distributor, etc. |
Pearson |
| Date of publication, distribution, etc. |
2014 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
629p. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliography and index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Hospitality industry |
| General subdivision |
Marketing. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Tourism trade |
| General subdivision |
Marketing. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
BOWEN, John T. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
MAKENS, James |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Open shelf books |